In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to their users and put more accountability in their ecosystems to prevent any sort of abuse from advertisers, specifically those running commercial or political campaigns.
Here are the major updates for ads and pages that users can view:
In addition, viewers can also report any ad, if they notice that it’s offensive or inappropriate to them.
FaceBook also imposed new rules and regulations on political ads to increase transparency and accountability for advertisers.
Advertisers should be authorized to run electoral ads on Facebook and Instagram. In order to get authorization, they should confirm their identity and location.
Furthermore, these sponsored ads will be labeled as ”Political Ad - Paid for by ______”.
The purpose of emphasizing on transparency is to reduce future political abuse and ensure that users have the information that they need to assess political ads, as well as content on pages.